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SHOWCASE
IN THE FLAT FIELD : Ikuo YAMAMOTO
Web Designer Tomoko MATSUNAGA
Born in July 26 1982
After graduate Ritsumeikan University, entered HMC
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REALIZING “COOL WORKS WISHED”
─ Please tell us your purpose to join HARTIN MARTIN.
I felt I would be able to do something interesting in HARTIN MARTIN, that is my first purpose of that. I was going to a school in order to study web-related matters after leaving my previous company as I wanted to do something different as my work. Some day one my older member of my university introduced me the current company, HARTIN MARTIN. I felt good atmosphere about this company and decided I will work in this company.
─ What are the differences of your image against this company before and after joining?。
I have not thought about differences of my image to this company so much to date. That is because my older member of my university introduced me here, so there has been no anxious. That was my intuitive and logical decision, a kind of. I think I was like “going my way”.
─ What do you specialize in your work?
I specialize in Madia Design. I also have a position as Crossmedia UI Designer, which is officially named Crossmedia User Interface Designer. The details of this work are to design the user experience across various media and to create the structure that users can use.
Internet is originally used the emergency network in Cold War, and then it has become the tool to exchange lucubration or papers for professors in universities. So, the internet was not for seeing video movies as that was just characteristic information in those days. However, the baud rate has been much improved in these 2-3 years so that any information can be transferred and the terminals to process that has also been much improved.
These days everyone can buy the internet tools and use them, and they can do anything with the internet, but I think people do not know what they should show in the internet.
If they show any characteristic information as ever, it is impossible to read all characters. But showing photos or images is not suitable for the internet.
The most important activity is to give information to users by incorporating stories, flows and nonverbal information. My work is to think about the structure to perform these experiences.
─ Please tell us your work in detail.
Mainly I’m dealing with FLASH. I create just animations and menus and consider improving interfaces. I’ve worked as a engineer of animation and I’m interest in playing music, so I really focus on how the visual and audio information combined affect each other, so I sometimes take much time to complete my work. Also, I sometimes deal with CSS and HTML. I can everything that I can do there and that nobody has not done to date, or, things that everyone is doing but needs combinations, improving speed or conversion etc. That is interesting for me.
─ How have you worked to date?
I’ve been working in a company creating images after graduating my art university, majoring in art for 4 years.
I was working by editing images using the software such as Premire or After effects all the day or, sometimes I did everything for creating images, going outside to arrange some items, making plans for making photographing.
Now I have many chances to making images, in making video of my friends’ music live. I believe that making images is making experiences.
COMMON POINTS ARE “THINKING AHEAD” AND “ELABORATE”
─ Are there any common points with your previous work?
I think it would be “thinking ahead”. For example, many engineers are joining the creation of just one image. I believe that professional engineers can perceive that situation and can consider how people feel when they saw the work. Images range from movie to commercial. It can be done easily, but it can be created so sophisticatedly. The common points between my current work and previous one are that the works are deep and that I can be creative in many field.
─ How do you want to do your work from now on?
I want to create nice experience. I hope experiences that the entire media gives will be rich and deep. Web consists of combination of visual, audio and tactile information. This combination will make nice experience. In case of video or movie, people just see the image passively.
However, Web gives feelings like “touch” by moving some objectives using mouse. Or, it gives feelings that many people have relation with the Web. These days the word “interactive” is used in many places. I want to make it fascinating and amazing for everyone.
─Thank you for your comment.
Ikuo YAMAMOTO
Born in Dec 16 1979
After graduated from Tama Art University
entered PM. Now he is working at HMC.






